Why Digital Matters to the CFO By Team Arrk Thought Leadership 2 mins read The role of the finance team in organisations is changing. The finance team has become ever more responsible for creation of competitive advantage within the organisation; through driving insight and innovation quickly and responsively across the business. The key concerns of…
Psychology and the web By Team Arrk Thought Leadership 7 mins read As the web proliferates and we interact with it in numerous ways, we need to be aware of the importance technology plays in satisfying human needs when interacting with a web application. There is another aspect that we perhaps do not pay as…
Digital Personalisation | What does the future hold? By Team Arrk Thought Leadership 4 mins read “Personalised marketing at scale” – it sounds like just another buzz term, but in reality it has already become the fastest-growing digital marketing trend and is set to represent a new approach that will transform the way that companies…
Google’s Mobilegeddon and the Importance of Mobile First Development By Team Arrk Thought Leadership 4 mins read Back in April 2015 the world’s most popular search engine Google started to roll out its latest major algorithm update for its core search service. Dubbed ‘Mobilegeddon’ in some quarters, the update was first officially confirmed by Google…
White Paper: Putting The User First By Team Arrk Thought Leadership < 1 min read Digital solutions should improve people’s lives. They should save time, save money and produce better outcomes for end users. To achieve this, it is critically important that customers are willing to use a digital service, and that they find it…
Applying the Red Route Theory to your Organisation By Team Arrk Thought Leadership 4 mins read It may seem like an odd combination: applying a Transport for London concept to your business. However, red routes in London have more in common with the way we work than you may think. Here we take a look…
A Guide to Usability Testing Success By Team Arrk Thought Leadership 8 mins read It is often said that usability testing is a necessary evil of software development, it is said by some to disrupt the development process whereas others find it takes too much work to properly instigate. What is often forgotten is that…
