CRM Maturity Assessment Results: Level 2 – Skeleton

Your CRM Maturity Assessment ResultsLevel 2 – SkeletonWhy is my business a Skeleton?Skeleton businesses score at the low to mid section of the CRM maturity model. A typical company in this category has advanced the use of CRM from a customer data management platform to include the pursuit of tactical objectives. Skeletons recognise that a holistic customer view can’t…

CRM Maturity Assessment Results: Level 4 – Leprechaun

Your CRM Maturity Assessment ResultsLevel 4 – LeprechaunWhy is my business a Leprechaun?Leprechaun businesses score at the highest end of the CRM maturity model. A typical company in this category has transcended from a mix of effective departmental programs to a central enterprise-wide strategy and the CRM system has become the primary technology enabler in…

CRM Maturity Assessment Results: Level 3 – Ogre

Your CRM Maturity Assessment ResultsLevel 3 – OgreWhy is my business an Ogre?Ogre businesses score at the higher end of the CRM maturity model. A typical company in this category has undertaken a cultural shift to advance from a product-centric to a customer-centric company. It requires a change in customer strategy, and most notably a…

CRM Maturity Assessment Results: Level 1 – Zombie

Your CRM Maturity Assessment ResultsLevel 1 – ZombieWhy is my business a Zombie?Zombie businesses score at the lowest end of the CRM maturity model.  A typical company in this category is making limited use of their CRM and many fail to achieve their objectives, or just fail outright. Often these deployments have been rushed with very little planning or a…