CRM Manager

Qualification: Minimum Graduate with some Digital Marketing/Marketing qualification certification

Experience: 5+ Years

Job Location: Mahape, Navi Mumbai

Job Mode: 5 Days - Work from Office

Candidate Profile:

• Minimum 5 years' experience in a CRM Marketing related role (Ideally for an agency or publisher)
• Minimum 5 years experience working with CRM Tools (Ideally Iterable)
• Strong experience building, managing and reporting on CRM marketing campaigns
• Strong knowledge CRM channels & digital marketing
• Strong knowledge of performance reporting
• Strong knowledge of analytical platforms (i.e. Google Analytics)
• Strong knowledge of work / scheduling management tools (e.g. Monday.com)
•  Strong knowledge of affiliate marketing & affiliate industry
• Knowledge of digital marketing principles outside of CRM channels
• Knowledge of UK discount & member benefit sectors
• Good written and verbal communications skills, including spelling and grammar
• Strong process skills
• Excellent data-driven thinking and analytical skills
• Excellent IT skills including a strong working knowledge of Microsoft Office.
• Numerate and commercially aware
• Excellent time management, organization and prioritization.
• Resourceful with a ‘can-do’ attitude
• Resilient and enjoys change and challenges
• Enjoys thinking critically and creatively to solve problems and identify opportunities
• Seeks opportunities to continually learn and develop
• Sensitivity and diplomacy
• Ability to work independently as well as part of a team
• Commitment to the creation of an environment that promotes equality of opportunity whilst recognizing and valuing diversity.
• Commitment to Digital’s Mission, Vision and Values & Beliefs.
• Commitment to excellent standards of customer care.
• To go about the role in a resource efficient and sustainable manner, in keeping with our environmental policies.

Key Responsibilities:

• Create and deliver omni-channel marketing activity across various CRM channels (including email, in-app and push) to drive growth of commercial KPI’s
• Create and implement multi-touchpoint journeys to support a personalized end to end customer lifetime experience that welcomes, nurtures yield from engagement and incentivizes renewal and upgrades of the membership
• Plan and deliver channel growth strategies to grow opted-in volume and app downloads
• Collaborate with internal and external stakeholders to deliver continuous improvement across all CRM channels in terms of performance benefit & innovation
• Collaborate with Affiliate, Business Development, Data and Tech teams to deliver best in class omni-channel campaigns that deliver ROI for partners and product.